“The counterfeit innovator is wildly self-confident. The real one is scared to death”

— Steven Pressfield, The War of Art


”Adventure is about enthusiasm, ambition, open-mindedness and curiosity. If this is true, then ‘adventure’ is not only crossing deserts and climbing mountains; adventure can be found everywhere, every day, and it is up to us to seek it out.”

― Alastair Humphreys, Microadventures: Local Discoveries for Great Escapes


“The faster we make our ideas tangible, the sooner we will be able to evaluate them, refine them, and zero in on the best solution”

— Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation


“When you sign up to run a marathon, you don’t want a taxi to take you to the finish line”

— Derek Sivers, Anything You Want


“Everyone knows that not all change is good or even necessary. But in a world that is constantly changing, it is to our advantage to learn how to adapt and enjoy something better

— Spencer Johnson, Who Moved My Cheese?


“The first step toward a great answer is to reframe the question.”

— Tom Kelley, Creative Confidence


iImages shot in Iceland 2018 by James Fox